Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor. Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers. Read the rest of this entry »
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Why is RSS So Magical?
The answer is simple: RSS is news you choose.
How Does it Work?
Publishers and webmasters provide content and news in an RSS feed. Users view the content of interest in an RSS reader or news aggregator. The aggregator or reader contains the collection of feeds that are of interest to the user. As the RSS feed is updated the content in the reader or aggregator updates with the new information. At any point, users can remove a feed from their aggregator or reader and no longer receive information from that source. Ultimately, the user is choosing the news and content they wish to view. Read the rest of this entry »
